Yesterday, about 2,900 people, including me, watched Jamie Oliver launch his food channel on YouTube called Food Tube. The live launch featured Oliver and a handful of chefs cooking chicken in various ways in an incredibly fast-paced half hour. Online questions were answered in real time and some of the tools being used on the show were given away to those watching live.
Oliver’s enthusiasm is a joy to watch. He always gets genuinely excited about "whacking a lovely dish into the oven" that it makes me want to cook whatever he’s cooking. The live launch showed that same enthusiasm will be brought to Food Tube.
There will be more live shows on Food Tube throughout the year, but there doesn’t seem to be a set schedule for them yet. The pre-recorded videos on Food Tube will fall into three categories.
- The Just Jamie category will be videos of Oliver doing anything he wants. Clips from his 12+ years on television. Outtakes that didn’t make into shows. Perhaps a rant or two.
- The Jamie’s Food World category will gather everything and everyone who is important to Oliver including chefs who trained him and chefs that he trained. Viewers can learn skills from people who are at the top of their game.
- The Jamie Presents category uses talent that Jamie has noticed on YouTube and showcases it in videos created for Food Tube. He’ll be using cooks that already have established YouTube channels as well as cooks that deserve to be discovered.
Oliver created an interactive introduction video for Food Tube, where you can hear him talk about what he has in store for the channel.