Kashi commits to ‘progressing positive change’
Once again, the power of consumer dissatisfaction, social media and the Internet have gotten a company’s attention and brought about promised change. Kashi faced serious consumer backlash last month when loyal consumers of their products realized that not all of their offerings were free from genetically modified organisms (GMOs). Yesterday, I received an email from Kashi about their “commitment to progressing positive change in the food system.”
Dear Kashi Community,I’m writing to you today to personally share new news about our commitment to progressing positive change in the food system.Currently, less than 1% of cropland in the US is organic and about 70% of all processed food contains GMOs. As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system. That’s why we’re announcing a long-term initiative to produce significantly more organic and Non-GMO Project Verified foods.By the end of 2014, all existing Kashi® GOLEAN cereals and Kashi® Chewy Granola Bars—which are our biggest offerings—will be Non-GMO Project Verified. Plus, beginning 2015, all new Kashi foods will contain at least 70% organic ingredients and be Non-GMO Project Verified as well. Seven of our cereals already meet the Non-GMO Project Verification standard today.This is good news for Kashi but hopefully better news for the food system as a whole. Currently, it’s difficult for companies like Kashi to source enough ingredients that are organic and grown without using GMO. But with this commitment, we ensure more farmers make more organic and non-GMO crops accessible for everyone.To us, our commitment is another step in progressing positive change. For 25 years we’ve been dedicated to making foods we feel good about, and we hope you’ll come along on our journey.Sincerely,David DeSouzaKashi General Manager
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