The Label GMO Disco video landed in my inbox last night. It’s a parody of The Village People’s “YMCA” by singer, comedian, and environmental educator Dana Lyons. He hopes it will raise awareness about Washington State Initiative 522, which would require the labeling of GMOs (genetically modified organisms) in foods.
The parody is a bit cringe-worthy, but I started wondering as I was watching it: Is this what it will take for the public to pay attention? Seattle Times reports a group called “No on I-52” has raised more than $17 million, shattered “the state record for most money raised in opposing a statewide ballot measure.”
Considering that last year Californians seemed ready to make labeling GMOs a state law until those opposed spent more than $50 million to defeat California Proposition 37, maybe something like this will grab the attention of Washington state voters more than the anti-labeling advertising will. Maybe not. Judge for yourself.
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