McDonald's shares one of its marketing secrets

Everyone knows that the burger you see in a TV or print ad looks nothing like the burger you end up getting from the fast-food restaurant. McDonald’s of Canada explains why.

Thu, Jun 21 2012 at 9:32 PM

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Photo: Ernesto Andrade/Flickr

A food stylist’s job is to make sure the food that ends up in an advertisement essentially gets a makeover. A stylist takes what the food looks like normally, and transforms it into a perfect-looking morsel. Stylists have all sorts of tricks to make the anemic-looking burger or chicken sandwich that you get at a fast-food restaurant look large, juicy and appetizing. Most restaurants would rather you not know that.

McDonald’s of Canada, however, is coming clean in this video. Watch as a burger in an advertisement is compared to a burger bought at the restaurant.

I think this type of information is good to have for those moments when you see an ad for food that you know isn’t healthy, but it looks so good that you crave it. Knowledge helps you make good decisions. Don’t just watch this video by yourself; share it with your kids if you have them.

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