Michelle Obama used to rely on packaged convenience foods to feed her busy family. She’s admitted it before and she admitted it again yesterday to a group gathered in the White House for the White House Convening on Food Marketing to Children.
In the opening address to the guests — mostly members of the food industry — she said that as she started reading labels and learning about nutrition, she realized that “some of these foods that were quick and cheap and tasty weren’t always healthy for my kids.” She thanked the food companies for how they had provided for her family in the past but asked them to join moms like her who are now looking for healthier foods for their families. She recognized that they have been taking steps toward making their products healthier, but pointed out that their advertising needs to change. It needs to get kids excited about eating healthier foods.
It will be interesting to see what the end results of this convening are.
For a list of all the speakers and guests at the event, visit Obamafoodorama.
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