“Pom Wonderful Presents: The Greatest Movie Ever Sold” is the official title of a new movie about product placement, marketing and advertising. Morgan Spurlock, the man who ate only McDonald’s food for a month and documented the results in the film “Super Size Me,” cleverly got the funding for the film through product placement.
I’m always interested in the creative ways that marketers get the word about products into consumers' minds, and I’m constantly trying to teach my children to be on the lookout for it. I’m looking forward to seeing this film, and if it’s appropriate, having my boys see it, too.
Does “The Greatest Movie Ever Sold” grab your attention? Do you think you'll spend your hard-earned money to see it?
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