Not-so-natural breakfast cereals
Some cereal companies have dropped organic certification in favor of the unregulated natural label. The Cornucopia Institute's new 'Cereal Crimes' report takes a look at what natural means.
Photo: musicfanatic29/Flickr The Cornucopia Institute has released its latest grocery product report. Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label — A Look Down the Cereal and Granola Aisle takes a look at the “differences between organic cereal and granola products and so-called natural products, which contain ingredients grown on conventional farms where the use of toxic pesticides and genetically engineered organisms is widespread.”
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