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Michael d'Estries

Oprah announces Vegan Challenge

Talk show host will spotlight how she and 378 staffers went vegan for a week.

Sun, Jan 30 2011 at 2:29 PM EST
 4

Oprah Winfrey Photo: ZUMA Press
Television's most popular personality is set to highlight veganism — again.
 
Oprah Winfrey announced that the Feb. 1 program will feature The Vegan Challenge, specifically how she and 378 staffers ate animal-free for an entire week. 
 
Special guests will include Michael Pollan, author of "The Omnivore’s Dilemma," eco-author Kathy Freston and journalist Lisa Ling will take the audience on a journey through a beef processing plant.
 
This isn't the first time the talk show queen has embraced an all-plant diet. Back in 2008, she embarked on a 21-day vegan cleanse that resulted in the 57-year-old saying that it made her think less about calories and more about what was happening to her well-being.
 
Sadly, she didn't stick with it, but I'm happy to see it back on her radar. It's also commendable that she's sending Ling back into the slaughterhouse to report on how our meat arrives at the table. My only caveat? I hope she learns something this time.
 
Back in '08, Ling did a special on chicken factory farms, taking Oprah's more than 10 million viewers behind the scenes of an industry known for its abuses. The special even helped earn the media mogul PETA's 2008 Person of the Year honor.
 
Seven months later, Winfrey shocked animal rights activists by partnering with Kentucky Fried Chicken, a well-known PETA target, to give everyone in America a free chicken sandwich. Juxtaposed with the recent factory farming special, it seemed like her effort to consciously enlighten consumers on food sources had been thrown out the window.
 
So let's just hope there's no Taco Bell giveaway this summer.
 
Look for Oprah's vegan special on Feb. 1.
 

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Related Topics: Celebs, Healthy Eating, Michael Pollan, TV Shows, Vegetarianism & Veganism

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anonymous
Guest 05/23/2011 08:10 AM

Aren't humans amazing? They kill wildlife - birds, deer, all kinds of cats, coyotes, beavers, groundhogs, mice and foxes by the million in order to protect their domestic animals and their feed.

Then they kill domestic animals by the billion and eat them. This in turn kills people by the million, because eating all those animals leads to degenerative - and fatal - health conditions like heart disease, stroke, kidney disease, and cancer.

So then humans spend billions of.... More

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anonymous
Parris Lane 01/31/2011 09:38 AM

That partnering with Kentucky Fried Chicken fed a lot of homeless people out here in Vegas. We have over 14,000 homeless people. A lot of them living in our undgerground city. So for me, what Oprah did ... is what a person with a lot of integrity would do.

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anonymous
Mary Jo 01/31/2011 13:38 PM

There is no nutrition in what they serve at KFC. The products are made of of fat, toxic chemicals and sugar which contribute to heart disease, high cholesterol, diabetes, mental illness and cancer. Feeding homeless people that garbage only hurts them, it does not help them. If she really cared about them, she should have given them free salads from Field of Greens. She can afford to do that.

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anonymous
Terrence 01/31/2011 01:27 AM

I had no idea that Oprah partnered with Kentucky Fried Chicken - how disappointing. I usually think of her as a person with a lot of integrity.

Well, it will be an interesting show. Michael Pollan is someone whose writing I thought I would enjoy - but he was just so disparaging in his comments about vegetarianism and veganism in The Omnivore's Dilemma that I lost a bit of respect for him as well. I guess he is as just another American food pundit with a myopic world view that ignores.... More

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