If you search for the hashtag #20ate on Twitter, you’ll come up with a stream of comments like this:
I'm opting out of National Snack Food Month and opting in for real food instead. How about you? #20ate http://20ate.org
Roger Doiron, the founder and weeder-in-chief at Kitchen Gardeners International (one of the orginizations that successfully campaigned to get a vegetable garden at The White House), is fighting against National Snack Food Month. He’s proposed his own month called #20ate. #20ate is a “28-day group experiment in doodle detox, carrot karma, and fighting the powers that be.”
What does he want us to do during this “real food, counter-celebration for the 20ate days of February?”
- Opt-out of Snack Food Month by not buying processed snack foods or junk foods for the month of February and opt-in for real foods which taste better, make you feel better and often cost less when you make them yourself.
- Sing your participation in the 20ate campaign from the rooftops on twitter and facebook using the #20ate hashtag.
- "Like" KGI's Facebook fanpage to help us build our online presence. My pride is riding on this one: the freaking "cheese puff" fanpage has more fans than we do. That's so wrong and in so many ways.
- Donate some of your savings from #1 to a healthy & sustainable food cause you've always wanted to support. There is a list of causes on the website to chose from.
What are the ultimate goals for the #20ate campaign?
- At least 2,800 participants tweeting and eating their way to cleaner consciences and colons. (It's true: real food = roughage.)
- At least 2,800 new KGI fanpage members. Heck, let's go for 28,000 and overtake the "Cheetos" page while we're at it!
- At least $2,800 raised to help support food garden promotion in the U.S. and abroad on World Kitchen Garden Day.
- At least 280 people donating $10 and we're there.