Since the release of the documentary "Fed Up" last year, many people understand the link between the foods Americans eat and the health problems they have. The makers of the film want to take this message to schools and provide a Fed Up Education kit at no cost for use in classrooms.
To avoid the expensive and bureaucratic system of distributing a film like "Fed Up" to schools, the creators of the movie want to offer unlimited use of the film and educational materials at no cost to teachers. To help fund the cost of the 10,000-plus kits they hope to distribute across the country, they've begun a Kickstarter campaign.
A $15 donation will provide one Fed Up Education kit to one school. The kit includes a 60-minute classroom version of the film with an unlimited-use screening license, individualized lesson plans for grades K-12, and resources for teachers and students to set up nutrition and healthy eating programs.
Between now and Sept. 30, the Fed Up Kickstarter campaign's goal is to raise $150,000. Like many crowdfunding campaigns, it must get fully funded or it won't be funded at all. Every contribution, no matter how small, counts.
Laurie David, co-producer of the film along with Katie Couric, says they don't have billions of dollars to target kids like food manufacturers' marketing campaigns do, but what they do have is "a damn good documentary and people who want to contribute $5, $10 and $20 to see that the truth gets into every classroom."