The Flow is a “revolutionary beehive invention, allowing you to harvest honey without opening the hive and with minimal disturbance to the bees.” Basically, it’s a backyard beehive that puts fresh honey on tap. The bees do the work in the hive, and all you have to do is turn the spigot. Fresh honey should flow out of the tap and into your Mason jar.
Think about it. Anyone can be a backyard beekeeper if this hive works the way it says it will. There’s a significant decrease in the chance of being stung when harvesting honey because bees aren’t disturbed. It’s crazy ingenious, and it has people so excited that in the first two days of an Indigogo campaign to raise funds, the Flow surpassed its initial goal of $70,000 and raised more than $2 million.
Today, on day three, the total has gone over $2.6 million and the campaign still has 40 days to go. The campaign is the fastest project to reach both $1 million and $2 million on Indigogo.
At first glance it seemed crazy to me that people kept funding the project well after it reached its initial $70,000, but after taking a look at it I get what’s happening. Those who pledge a certain amount are also ordering a Flow. So the more people who order, the more money the campaign will raise.
Would you want one of these honey-on-tap hives in your backyard? I would.
Related on MNN:
- What a grocery store without bees looks like
- Watch: What is crowdfunding
- 5 ways to help our disappearing bees