About two years ago, I received an e-mail from a representative from the International Bottled Water Association (IBWA). I had written a post about bottled water and had mentioned bottled water was 1,000 times more expensive than tap water. I’m sorry to say that I don’t know where I got that statistic, but it may have been a bit low. According to the Story of Bottled Water, “bottled water costs about 2,000 times more than tap water.”
The representative of the IBWA didn't try to refute the high monetary price of bottled water. Instead, he told me “Bottled water is more expensive than tap. Yes. But “1,000 times more” sounds way worse than about $1 or $2 for a bottle. It’s about choice and convenience when you need it.”
I had to laugh. Apparently, telling the truth wasn’t the problem. It was that the truth made bottled water look bad. The representative had a few other not so convincing points to make, and he pointed me to a website called Bottledwatermatters.com.
That website still exists, and the people behind it and the not-so-convincing e-mail have created a video, aimed at youth, that is equally not-so-convincing. Take a look as this teen reads from cue cards and tries to convince her generation that there are mean people trying to take away their bottled beverage that is necessary. You might laugh out loud at times.
According to the video, bottled water is necessary because
- You rely on it for your healthy lifestyle
- It keeps you hydrated without flavors, sugar, or caffeine
- Drinking bottled water is a good thing because of the increased rates of obesity and diabetes