eliminate by August 2009 milk sourced from cows treated with rBST (recombinant bovine somatotropin), a synthetic hormone also referred to as rBGH, in the production of its category-leading Yoplait® yogurts.Although the U.S. Food and Drug Administration (FDA), the U.S. Department of Agriculture (USDA), and the National Institutes of Health remain fully confident in the safety of products made from milk sourced from cows treated with rBST in accordance with current guidelines, Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.
Dannon said its entire product range in the US will be free of the much criticized dairy cow growth hormone by the end of this year.The company, which claims 80 percent of its milk is already ‘rBST free’, said the move is a result of consumer feedback. “This is a response to our market evaluation and consumer preference,” Dannon’s senior director of public relations Michael Neuwirth told DairyReporter.com.
I haven’t bought either Yoplait or Dannon yogurts in a long time because I’ve been unhappy with their lists of ingredients. I opt for organic yogurt, and my children have adjusted just fine to them. It’s good to know that for those who still choose the conventional yogurts, especially for their kids, that at least they’ll be rBST-free soon.
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