Ziploc’s evolve sandwich and storage bags
If Ziploc is really serious about making a change for the environment, why aren’t all their bags made with 25% less plastic, packaged in recycled paperboard boxes and manufactured with wind power?
- The evolve bags probably cost more to make than the regular Ziplocs. They most likely pass that cost increase on to the consumer. Some consumers are unwilling to pay more for eco-friendly products. Ziploc would lose customers.
- Ziploc is trying to increase its customer base by luring the eco-conscious. They may hope to bring back some consumers who have stopped using their product (and others like it) by offering an eco-friendly version.
- Lots of companies are releasing sustainability reports now. Consumers and investors want to know what the companies they give their money to are doing to be more sustainable, whether or not they personally purchase the greener products the companies create. Having a product like this looks good on a sustainability report.
What do you think? Why do you think that Ziploc is making these an option and not the norm? And, do you think they are a good option?
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