Foie gras burger blurs fast food and fine dining
Burger aims to undercut McDonald's this holiday season with special burger.
Mon, Nov 29, 2010 at 3:17 PM
HIGH END FAST FOOD: Customers at the French fast-food chain Quick. The burger chain has started offering foie gras burgers to diners. (Photo: Jacques Brinon/AP)
PARIS - A French fast-food chain said Monday it intends to offer foie gras "burgers" at bargain prices as a treat for customers ahead of Christmas.
Quick burger said its "Supreme Foie Gras" will consist of the normally expensive duck foie gras, beef, relish and lettuce and go on sale for only 5 euros ($6.57) at more than 350 outlets across France from Dec. 17-19.
"We want to give our clients great taste at cheap prices and give them the possibility to party a little ahead of time," Quick's Marketing Director Laurent Niewolinski told Reuters.
Foie gras, a luxury dish in French cuisine, is made from the liver of a duck or goose that has been force-fed corn mash, a practice denounced by animal protection groups who say the animals live in constant stress because of it.
Niewolinski brushed off potential criticism, saying that foie gras was a traditional part of French celebrations.
In a bid to rival U.S. fast-food giant McDonald's, Quick has focused its business strategy on innovations such as unusual burgers offered on a short-term basis and the launch of halal-only restaurants (selling meat and poultry permissible for observant Muslims), a move that sparked a heated debate in the country earlier this year.
(Reporting by Sybille de La Hamaide, editing by Paul Casciato)
Copyright 2010 Reuters Life! Online Report
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