Meet the ethical butcher
Former vegetarian Berlin Reed has transformed from vegetarianism to ethical omnivorism and theorizes an environmentally friendly future for meat.
WITH A CLEAVER: Berlin Reed worked behind the meat counter for two weeks before falling off the veggie wagon. (Photo: Alison Picard)
When dangerously underemployed vegetarian Berlin Reed agreed to temporarily work the meat counter at Brooklyn’s The Greene Grape, he never expected that butchery would become his new career. Yet by the time temp turned to perm, Reed had found an unexpected new calling. By providing customers with meats from more humane and local sources, Reed saw that he could address the toxicity of the meat industry by changing it rather than just avoiding it.
Reed also bemoans the reputation seafood has achieved of being somehow less “bad” than other meat. “In so many ways, it’s worse than industrial farming could ever be,” he explains, spinning his cap intently around on his index finger. “The fish industry is ruining the entire planet.































