Niman Ranch raises meat so naturally that even vegetarians may want a taste

When it comes to sustainable farming and humanely raising animals, Niman Ranch is at the top of its field.

GO NATURAL: Bill Niman, founder of Niman Ranch. (Photo: ChadCasePhotography.com, via Men's Journal)
Can eating meat be every bit as eco-friendly — if not even more so — than subscribing to a vegetarian lifestyle? If you’re eating meat from Niman Ranch, the answer could possibly be, “yes”.
 
Niman Ranch started out as a small family farm when elementary school teacher Bill Niman moved from Minnesota to the small town of Bolinas, Califo. He purchased the ranch for $18,000 and began a part-time pig, goat, and chicken farming operation.
 
In 1979, the Niman crew began raising cattle exclusively, but in 1984 the federal government condemned the farm by eminent domain. Fortunately, that bad moment turned out for the best.
 
By 1994, the company had developed a reputation for high quality beef and, fortunately for them, demand was greater than they could supply. How did they respond? Niman Ranch branched out to include what eventually become a network of more than 650 small family farms in the United States.
 
So what makes Niman Ranch so original and so eco-friendly?
 
Niman Ranch farms are known for their humanely raised and natural meats which are never caged, never given any antibiotics or any added hormones, and are fed all vegetarian feed. Niman Ranch farmers also adhere to strict protocols when it comes to animal care and environmentally sustainable farming practices.
 
Another interesting aspect of Niman Ranch farmers is that they are required to be owners and involved in the day-to-day activities of their farms or ranches and the care of the animals that are raised there. This is a huge difference between this and modern commercial farming outfits.
 
What will you not find on Niman Ranch meats? The USDA’s “certified organic” label. But why not?
 
According to their website, “Niman Ranch strongly supports organic farming principles. Many of our farmers and ranchers have organic farms or organic pastures and use organic feeds. However, for our meat to be certified organic, all the feed that we give our livestock would have to be certified organic. This would raise the cost of production of our meat by as much as 50 percent, depending on the grain market. There is currently a shortage of organic grain in this country, making feeding only organic feeds particularly difficult. We believe a better use of those limited organic grains would be direct human consumption. 
 

"More and more of the organic grains and soy currently available in the U.S. are imported from distant lands, mostly Brazil and other Latin American countries. We do not support importing feeds from distant foreign countries, believing instead that any feeds given our animals should, to the greatest extent possible, be grown by our farmers themselves or local farmers. Sometimes this means organic and sometimes it doesn't. But it always means healthy, sustainable farming.”

 
The more local every aspect of the farming is, the better. As a result, however, Niman Ranch products are marketed as “natural”… but isn’t that kind of a nebulous term these days?
 
Niman Ranch thinks it is. “The USDA defines natural meat simply as meat that is minimally processed, without artificial ingredients. That's what allows pork raised in huge factory farms to be promoted as 'Natural Pork' by big agribusiness companies," the company says. "We believe that few consumers would consider pork raised on a factory farm and fed antibiotic-laden feed to be natural. In keeping with what we think consumers expect and deserve, Niman Ranch defines natural to mean much more than the basic USDA requirement. For us, the word natural defines the way that we raise and care for our livestock. It means each animal was raised on 100 percent vegetarian feed and was never given antibiotics or growth hormones. Equally important, we believe that for meat to be called natural it must come from animals that were given a life that allowed them to engage in natural behaviors.”
 
The Niman Ranch Cookbook: From Farm to Table with America’s Finest Meat, available on Amazon for $24, goes into much greater detail about how important farming is to the local community.
 
If you’re looking for an even more comprehensive read, Righteous Porkchop – by Bill Niman’s wife, Nicoloette Hahn Niman – is a good choice as well. Michael Pollan raved about it saying, “A searing, and utterly convincing, indictment of modern meat production. But the book brims with hope, too, and charts a practical (and even beautiful) path out of the jungle.”
 
If you want to try out some of Niman Ranch’s tasty meats, you can order an entrée that features them from one of these great restaurants or pick them up from a featured retailer. If neither one of those options work for you, try ordering online.
 
In the Southeast, the largest distributor of Niman Ranch meats is Halperns’ Purveyors of Steak and Seafood. The Halperns’ tradition began in 1966 when Howard Halpern arrived in Atlanta to start his perishable food business. The company has grown since then, but remains a family operation with three Halperns at the helm — Lynne, Howard and Kirk. If you’re wondering where you can find the tasty and natural Niman Ranch meats, Halperns’ is your one-stop shop.


Comments(21)

Sort by:


Why must we insist on eating at animals at all?

The title of this article is insulting and inaccurate. Compassionate vegans know that nothing can justify raising and slaughtering animals simply because people like the way they taste. This type of selfish argument is akin to arguements made by slaveholders who wanted slaves to be treated better, but didn't want to abolish slavery. If people raised their children or animal companions with love and care, are they justified in killing them in the end? Farmed animals feel pain and have emotions.... More



THERE IS NOTHING WRONG WITH EATING MEAT

THIS GUY IS RAISING MEAT, THE ANIMALS AREN'T CONFINED, THEY ARE TREATED HUMANELY, THEY ARE HAPPY AND FREE TO ROAM, NOT LIKE YOU VEGANS PORTRAY IN YOUR SICK MADE-UP VIDEOS



Animal abuse

I am sick to death of the flesh pushers desperatly struggling to sell people on the idea that it's ok to purposely create other living beings only to take their lives from them in the end. What outright arrogance and transparent greed. The continued exploitation and abuse of animals for profit. And shame on a publication calling itself "Mother Nature Network" for promoting this stupid fad.



Raised Naturally - Killed Kindly

Some are desperate - They cling to their old habits and thinking and a few may even succumb to the fairytale image, that animals go willingly to their death. But anyone who uses their "vegan" noodle can see the truth for what it is. We don't "need" to "nicely raise" or "gently kill" these "happy" animals. Without that "need" there is no justification. Without justification there is only cruelty. Negotiating "cruelty" into one's ethical life is not possible. The majority of people can.... More



Meat's Not Green

When land is used to raise animals instead of crops, precious water and soil are lost, trees are cut down to make land for grazing or factory-farm sheds, and untreated animal waste pollutes rivers and streams. In fact, it has such a devastating effect on all aspects of our environment that the Union of Concerned Scientists lists meat-eating as the second-biggest environmental hazard facing the Earth. (Number one is fossil-fuel vehicles). No wonder, when you consider facts like.... More



Vegetarianism isn't 'sustainable'

We all LOVE Michael Pollan research on our food systems and in his book Omnivores Dilemma he covers vegetarianism comprehensively, even becoming one for a period of time before coming to his conclusion that it's not a sustainable alternative to eating meat if everyone on the planet opted for a vegetarian diet.



Plant foods are ALWAYS more eco-friendly than ANY animal food

Jeffrey Davis seems to be confused or he was lied to. How can eating meat that was fed grains be more environmentally sound than the grain itself? Even if the grains come from Latin America, the energy cost associated with growing, shipping, packaging any grain is far superior than the production of animals, ESPECIALLY grain fed animals.

By using such a provocative title, he got more people to read his article but his misinformed statements makes him look biased, uneducated, etc..... More



Unscientific statements in article

Niman Ranch used to raise grass-fed beef but now it's production is grain fed. This is not sustainable for a variety of reasons, the most important of which is the energy it takes to produce the grains.
Environmentally, it is better to eat a plant based diet, a fact known to be based in science.

Regarding health, a topic this article totally avoids, Niman Ranch products still have excess amounts of saturated fats, which are known to cause heart disease. A plant based diet.... More



stupid

the flippant comments that open this article are truly stupid. As a vegetarian I do not think that an animal should die just to fill my stomach. Meat is nothing more than a luxury for us, it is not a neccessity for our health, and in fact vegetarians who follow a balanced diet have consistently been shown to have a much healthier diet. To kill sentient animals for food can therefore not be justified, and to claim that vegetarians might want some of the flesh product of this farm is ludicrous. .... More



How many animals lost their habtats?

Being vegan isn't about farm animals or their treatment as domesticated animals are always intentionally produced and doomed to live at the hands of humans. Wild animals lost their homes, and we've lost a significant amount of diversity because of all the land farm animals occupy. Sorry, no matter how nice the farm looks, at has come as the expense of wildlife.



It's All A Distraction....

All this pointless talk of "humane" meat is a distraction from a simple truth: humans do not need to eat meat to be healthy. Raising animals for slaughter, not matter how it's done, is ecologically destructive and morally wrong.



No Such Thing as Humane Meat

This is very disturbing. These are living, breathing, feeling animals that have lives that matter to them. I would say, the only humane meat would be if you find an animal that has died of old age or other natural causes, then by all means, eat it.



Eat no Fear

As soon as a human eats meat, he isn't a vegetarian anymore.

I have never found a good reason to eat meat. And I don't think that I will find it at all. Meat is murder.



Offensive, Misleading, and Morally Wrong

And, I guess these animals magically turn into "meat" when their time is up?! There is nothing humane about killing an animal. Killing an animal is harming an animal. It is stealing the life away from someone. I realized this at 15, and never ate another animal. Go vegan!



"happy" meat

The modern "animal protection" movement and people like Jonathan S Foer think it's acceptable for humans to use animals as long as they are treated "humanely." The "animal protection" movement have been promoting this for some time and this is an example of the promotion of "happy" meat.

Veganism can solve many problems today. It's the recognition of the moral personhood of nonhuman animals. We must face the fact that where there is one kind of discrimination - speciesism - there will be.... More



You've totally missed the point!

I'm a vegan because I do not want to have animals killed!
I do not believe they are here to serve humans gluttonous addiction for eating slaughtered animals. Meat creates a multitude of health problems that a plant based diet does not. A plant based diet provides everything humans needs minus the diseases and killing.
So, the answer to your question is definite "NO!"



There is no meat that a vegan would want to taste

The article states that the ranch is known for their "humanely raised meats." Meat is a euphemism, it's animal flesh that the ranch is known for. The Niman Ranch website outlines their Cattle Protocols which describes their "processing" procedures. This use of the word process is also euphemistic. The cows are not processed, they are slaughtered. In describing what the ranch does, we should use the words that best describe what actually happens there: the animals are exploited and then.... More



Niman --- just another business man\integrator

Niman is a farmer second and business man first. He saw an opportunity for profit and sold stock in his company. His interest in profit out did his desire to produce food a certain way.

He ran a vertically integrated company that was very similar to those denigrated by foodies and regressive agriculture activits. The difference was that he wouldn't share in production costs of the livestock, thus protecting himself from the financial risk.



what's the reasoning that vegan/vegetarianism can be worse from

it seems to me that planting crops for animals to eat/grow, which human animals then eat, is less efficient than growing plants that provide the same nutrition. maybe i'm crazy.



This article is PR/BS

Please see what Alex said... Bill left the company. I think this article is by a lazy reporter who parroted the PR firm that they hired to promote this "happy meat" nonsense. Animals DO NOT want to die to make your taste buds happy, regardless of how "humanely" they're raised. GoVeg.com to learn a lot more why this stance on "happy meat" does not lead to better treatment for any animals. Please drop meat altogether--it's better for your health, the planet, and certainly for animals. Also check.... More



You know that guy in the photo?

Bill Niman, the founder of Niman Ranch, now does not eat the meat from Niman Ranch. He resigned as the CEO and later from the board because he did not agree with the direction the company was taking. They cut corners to produce cheaper beef. They feedlot finish cows so that the meat tastes a certain way, which in itself increases the methane emissions from the cows.

Read "Eating Animals" by Jonathan Safran Foer -- both Bill and Nicolette are given the platform to speak about their ethics of.... More

Add your comment

You can’t fool Mother Nature
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA

ADVERTISEMENT

MNN ORIGINALS

Not sure which green way is best? Get answers from our experts.

We've got a new contest coming soon.

Government data you need to know, in a way you can understand.

Check out eco-photos of the week, top 10 lists and more.

Learn more about everything from acid rain to wildlife.