Creative mom explores how to live a sustainable life with a focus on food.
Chipotle cultivates thought and perhaps discussion with original essays
The fast food company that focuses on sustainability has hired authors, comedians and thought-leaders to create original literature for cups and paper bags.
Mon, May 19, 2014 at 01:16 PM
Screen shot from Chipotle's Cultivating Thought video
My teenager has been asking to go to Chipotle
for a few weeks now. I’m not against going there from time to time, but it just hasn’t happened recently. I may make it more of a priority to get him there now because the sustainable fast food company is about to put original literature on their cups and paper bags, and it’s caught my attention.
Chipotle’s Cultivating Thought
Author’s Series presents the “words and whimsy of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist.” Author Jonathan Safron Foer thought of the idea as he was eating Chipotle one day and brought the idea to the company. Authors in the series include Foer, Pulitzer Prize winner Toni Morrison, comedian Sarah Silverman, and writer/director Judd Apatow.
The combination of Chipotle and Apatow could go a long way in getting my son to read something that isn’t in digital form, and perhaps talk to me about it. It’s one of the reasons this has caught my attention. People read in restaurants much more than they have in the past – from their smartphones. They read Facebook statuses and maybe click on a news piece. But, they don’t often discuss what they’re reading.
These original pieces of literature could open up an avenue of discussion for both of my boys and me while we’re out to eat. I’m always looking for family dinner discussion topics
. I usually use them around the dining room table, but once in a while, it doesn’t hurt to bring them up in a restaurant.
Does Chipotle’s Cultivating Thought Author’s Series interest you?
Also on MNN
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.