Clean water is essential for the health of every community - and for brewing great beer.  Keeping waterways clean is a group effort, and that's why regional American beermaker Leinenkugel's joined Milwaukee Riverkeeper for Milwaukee River Cleanup 2012, beautifying the city and protecting this crucial resource.

In this video, Jacob Leinenkugel, President of Jacob Leinenkugel Brewing Company, explains why the issue of clean water is so important to the company and its employees. 

The brewing company teamed up with Milwaukee Riverkeeper, a local nonprofit dedicated to the protection and improvement of water quality in the Milwaukee River Basin, to clean up a stretch of the river. Over 100 employees came out to support the effort, removing litter and invasive plants from the river banks. 

Leinenkugel's views the cleanup as a special opportunity to get people actively involved in protecting the Milwaukee River and, by extension, the community's water resources. Cleanup efforts like these help preserve clean, healthy water for future generations.

"Being in the water gives one a whole different perspective, and I think helps create a sense of passion and stewardship for protection," says Karen Schapiro, Executive Director of Milwaukee Riverkeeper.

Founded in Chippewa Falls, Wisconsin in 1867, Leinenkugel's is a craft brewing company with one brewery in its home town and another in Milwaukee, where it produces local favorites like Auburn Ale, Berry Weiss, Creamy Dark and original pale lager.