At last night's opening of the LEED platinum Cherokee Lofts in Los Angeles benefitting Habitat for Humanity, attendees were introduced to a few great bands and some amazing design inspired by 4 legendary rock 'n' roll bands who recorded at the now rehabbed Cherokee Studios.
Fay and away the best design was created by design team Jennifer Siegal and Sandra Sharma for the band 30 Seconds to Mars. Out of the many beautiful works of art on display (and some really cool tiles made from recycled skateboards), one of the most eye-catching was a floating video installation of the band's music video "A Beautiful Lie."
Somehow I totally missed this campaign last year. A collaboration between the band, Buzznet, and Natural Resources Defense Council, the video features some really spectacular photography of the small island in Greenland where the band shot the video.
You can learn more about the project, see photographs and donate to the NRDC on the campaign website.
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