Since then Charity:Water has succeeded in raising enough money to drill over 1,200 wells in some of the most disease-afflicted areas of the world. To date ... $8 million from over 30,000 individual donors, which will provide 20 years of clean well water to more than 600,000 people in 14 countries.
The key was a combination of cool live fundraising events, viral email campaigns, well-designed products, and brilliant online video, featuring cultural icons like Beck. One of my favorites was the "Time Bomb" video — a real game-changer in terms of how one conveys a call-to-action for a charitable cause:
So now (this Thursday Feb. 12) Harrison ups the ante again by harnessing the power of Twitter to raise awareness and more funding for the next water campaign. It's called the Twestival. There are literally hundreds of Twestival events all around the U.S. and the world, the biggest events being in New York, L.A. and London. In attendance in L.A. will be all manner of celebs, youtubers, DJ's and comedians, and the event is co-hosted by Web 2.0 ingenue and video blogger extraordinaire iJustine.
I'll be covering the event and twittering like mad, so make sure and follow me.
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