Chevy launches VOLTage social network
Chevy hopes to capture VOLT enthusiasts-to-be with a new online social network. Will it work?
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I can't believe they say the Volt is going to get 230MPG in the city. That is unbelievable. Where have these GM engineers been hiding for the last decade?
Your post inspired me: http://www.viget.com/engage/chevy-volt-social-media-site-falls-short-of-....
How many smart cars would sell in the US if we put the tariffs Germany and Japan put on our cars? A Chevy Cobalt sells for $45,000 in Japan after tariffs. A Chrysler mini van sells for $40,000 in Germany after tariffs.
GM sold more cars and trucks than anyone the first quarter of 2009.
They did that with about as much negative press as can be imagined.
I know the reason why they sold so many cars and trucks...
I'm another one that would buy another GM.
My last Pontiac mini van was 9 years old, cost $10K less than a Honda mini van , only cost $82 in repairs for 9 years and looked like new after 9 years.
My 1992 which we sold last year was 17 years old .. had it's original.... More
Well it really can't hurt GM can it? There is very little cost in creating a social medium like this. Most of your article is about GM's short comings and not about why the Social Networking won't work. For the first time in 30 years GM is creating a product people actually demand I'm sure there will be some sort of following.
I think you mean "Chevy it seems is taking a cue from the Smart playbook."
Well said!
GM / Chevy are following the social media path of Ford which means they've officially become a social media chickenhawk:
http://lightbulbinteractive.blogspot.com/2009/05/are-you-social-media-ch...
I tend to agree with this article. The idea that a cool marketing strategy can take a product to great heights all on its own is flawed thinking. The campaigns that supported the SMART and Mini launches were very clever and they were pitch perfect compliments to the vehicles/brands/customers they were supporting and targeting. I fear that the Volt is too late to the game and not enough different from existing options to really stand out in an emotional way regardless of how good the.... More
