Hats off to the marketing team at Chipotle. They just gave me one more reason to love the best fast food in L.A. If you don't know Chipotle, they offer awesome free-range, hormone- and antibiotic-free chicken burritos for about $6. And now they are partnering up with The Lunch Box, a nonprofit dedicated to getting healthy lunches to kids across America.
The campaign called "No Junk" is so brilliant — e-mail collection and viral marketing all rolled into one, and it's all for a good cause. Playing on the double entendre, Chipotle wants to help us get rid of the junk, both in our diets and in our e-mail boxes.
For every 100 spam e-mails you forward to firstname.lastname@example.org, Chipotle will give $10 to The Lunch Box. The goal is to give $10,000 to the cause which will help schools implement healthy lunch programs for kids.
According to Symantec, a whopping 90 percent of all e-mail is spam, so anything that helps reduce spammers while giving to a good cause is great in my book. Now, all this blogging has got me hungry ... heading out for burrito.