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Chipotle turns spam e-mail into healthy school lunches
Forward 100 spam e-mails to Chipotle, and they will give $10 to The Lunch Box, a nonprofit that gives healthy meals to kids.
Sat, Jun 26, 2010 at 09:29 PM
Hats off to the marketing team at Chipotle
. They just gave me one more reason to love the best fast food in L.A. If you don't know Chipotle, they offer awesome free-range, hormone- and antibiotic-free chicken burritos for about $6. And now they are partnering up with The Lunch Box
, a nonprofit dedicated to getting healthy lunches to kids across America.
The campaign called "No Junk" is so brilliant — e-mail collection and viral marketing all rolled into one, and it's all for a good cause. Playing on the double entendre, Chipotle wants to help us get rid of the junk, both in our diets and in our e-mail boxes.
For every 100 spam e-mails you forward to firstname.lastname@example.org
, Chipotle will give $10 to The Lunch Box. The goal is to give $10,000 to the cause which will help schools implement healthy lunch programs for kids.
According to Symantec, a whopping 90 percent of all e-mail is spam, so anything that helps reduce spammers while giving to a good cause is great in my book. Now, all this blogging has got me hungry ... heading out for burrito.
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