Farmville farmers raise $700,000 for Haiti
Farmville proves that digital goods could well be the most powerful tool for nonprofit funding. An update on 'Sweet Corn.'
Sun, Nov 29 2009 at 10:15 PM
A few years ago I made a pronouncement on a social media panel that digital goods would redefine the way we do charitable giving online. Needless to say, there were snickers. After all, how could "throwing a beer" at someone or giving someone a "fluffy kitty" for their birthday really amount to anything, especially at a $1 price point?
But now, thanks to Zynga, I can safely say my pronouncement has been confirmed. After writing the article last month on digital farming
, I checked in with Farmville creator Mark Pincus and he said that to date virtual farmers had purchased $700,000 worth of "Sweet Corn" seeds, the proceeds of which go to feed children in poverty-stricken Haiti.
As someone who helps nonprofits create online funding campaigns, this is a Moses-parting-the-seas kind of success which just a year ago would have been almost impossible to imagine. It will be interesting to see where Zynga goes from here. There is no doubt a new philanthropic wellspring has been located!
If you haven't purchased your sweet corn yet, Nov. 30 is the last day to do so. Learn more about Sweet Seeds for Change
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