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Wednesday, June 19, 2013
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    What's this?
Rebranding incompetence: Anti-BP art
BP has been attacked from all sides, but it is the artist community that has provided its most thorough evisceration.
Thu, Jun 17 2010 at 12:50 PM

Related Topics:

Oil Dependence, Gulf Oil Spill, Eco-art

Image by "Gremlin" via LogoMyWay

Rep. Henry Waxman of California called BP officials incompetent, Rep. Cliff Stearns of Florida asked them to resign, and Rep. Ahn Cao of Louisiana suggested hari kari. But it wasn't Capitol Hill that delivered the sharpest condemnation of the oil giant and its criminally negligent employees — it was the artistic community.
 
A picture is certainly worth a thousand words, especially when attempting to process a catastrophe as enormous and incomprehensible as the sinking of the Deepwater Horizon. And it was the community of online artists and designers who delivered the message in a way that will never be forgotten.
 
The online contest website LogoMyWay launched a BP Logo redesign contest with the simplest of creative briefs: "Help Redesign BP's logo! They need a NEW Brand." The one month contest (nine days left) has already yielded 756 entries.
 
There are plenty of fantastic revisionings of the now infamous BP "helios" logo which was introduced in 2000 to help the company rebrand itself as a pioneer in green energy. But none, I think, are more compelling than the mashup of the famous Vietnam era photo with an oil pump aimed point blank at a helpless victim (read Gulf resident).
 
It communicates the violence of the BP's nearly total disregard of human and environmental safety in a way that few have been able to capture.
 
 
Greenpeace also launched its own-BP logo contest, with the winning entry being plastered on a prominent location in the UK. And several impromptu artist interpretations of the oil spill showing two of our greatest aquatic icons drowning in oil muck...
 
SpongeBob
 
Aquaman
 
Huffington Post pulled together a gallery of their favorite anti-BP art, and if you are on YouTube, check out videos of SpongeBob and Aquaman and how they are handling the Gulf oil spill.

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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anonymous
KAFKA* Jun 19 2010 at 8:35 PM

Please Re-Post!!
http://farm5.static.flickr.com/4034/4715467164_7c15f1829d_b.jpg

www.KAFKAPrjct.com

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