We Can Rebrand It: New video from Al Gore
Climate-challenged piggy bank urges closing of the 'carbon pollution loophole.'
Fri, Apr 03 2009 at 6:22 PM EST
The Al Gore's Alliance for Climate Protection has been struggling from day 1 with its "rebranding" of the climate crisis. As I've blogged before, their huge marketing investment has not been paying off.
So it's great to see a change of direction in the campaign. With it's new video PSA "Hot & Cold" the ACP uses an MTV-style animated piggy bank to explain the link between the economic recession and climate change, and how capping the "carbon pollution loophole" will help the economy by funding much needed R & D and climate mitigation measures.
Related Posts:
- How big is the anti-climate war chest?
- Leaked EPA documents ends the climate debate
- Time-lapse photos of melting icebergs
| Previous Post Tubular solar cells get massive green stimulus | Next Post Don't blow it: Allergies & global warming |
