In March 2009, 29-year-olds Rob Williams and Jason Tavaria went on a ski trip in the Swiss Alps and became separated from their group during a snowstorm. A member of their team used Twitter to get phone numbers for the missing snowboarders. Tavaria was contacted on his mobile phone and used his Google Maps application to send rescuers the longitude and latitude of his location. Unfortunately, Williams had fallen down a 66-foot cliff and did not survive.
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