No Impact Man, aka Colin Beavan, spent a year living in a Manhattan high-rise with his wife and young daughter, trying to have zero impact on the planet. Their goal was to produce no trash, use no electricity, elevators or subways, and use no plastic, air conditioning and toilets. The year is over, but Colin and his family have held on to many of the zero-impact habits, and he continues to write about life on the lighter side of the impact spectrum.
What pro blogger Chris Baskind thinks of No Impact Man: "I've been following No Impact Man for a couple of years. Colin Beavan is one of the first Greens to write extensively about something common to my work, as well: If we want a greener world, we've got to stop using it up. His 'No Impact' experiment may have been unorthodox — and not entirely practical for everyone — but it really drove the low-consumption message home."