Microsoft buys business-centric social network Yammer
Microsoft was attracted to the social network's viral success. It's a free way for co-workers to collaborate on a task but it's as private as you need it to be.
Mon, Jun 25, 2012 at 02:26 PM
Photo: Eric Piermont/AFP
SAN FRANCISCO — Microsoft has announced a $1 billion deal to buy startup Yammer, which specializes in social networks for businesses.
Microsoft said on June 25 that it will pay $1.2 billion for Yammer, which will become part of the U.S. technology titan's Office Division.
"The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love," said Microsoft chief executive Steve Ballmer.
"Yammer adds a best-in-class enterprise social networking service to Microsoft's growing portfolio of complementary cloud services."
Yammer was launched in San Francisco in 2008 and enables companies to make private networks that let employees communicate Twitter-style while keeping exchanges away from public viewing.
Yammer has more than 5 million users, including workers at 85 percent of the Fortune 500 companies, according to Redmond, Wash.-based Microsoft.
Microsoft said that it planned to promote adoption of Yammer's service tied to complementary offerings of software or services such as SharePoint, Skype and Office 365.
"When we started Yammer four years ago, we set out to do something big," said Yammer chief executive David Sacks.
"We had a vision for how social networking could change the way we work," he continued.
"Joining Microsoft will accelerate that vision and give us access to the technologies, expertise and resources we'll need to scale and innovate."
A key attraction of Yammer for Microsoft was that unlike rival services sold by business software firms such as Oracle or Salesforce.com, Yammer spread virally by being free for people to use to collaborate with co-workers.
"We love the way Yammer built on a notion that things could grow virally," Ballmer said. "Consumerization of IT (technology at work) is a trend that, more than any other company out there, Yammer has gotten right."
Yammer offers a free basic service and then gives companies the option of paying for premium versions offering administrative controls, security tools, analytics and other features.
"One of the remarkable things about our viral adoption is that it is completely voluntary by employees who bring it into a company," Sacks said in a conference call with press and analysts.
"But when it happens in a grassroots way, companies are usually delighted," he continued. "They usually want questions answered about security and premium tools, but the results by-and-large are very positive."
Ballmer acknowledged that the price for Yammer was higher than what Microsoft tends to spend to acquire technology but said that he was confident companies will back it once workers begin using the service to collaborate on the job.
Yammer will also become a selling point for key Microsoft business software at the heart of the company's money-making empire.
Analyst Trip Chowdhry of Global Equities Research was unimpressed with the Yammer acquisition, saying that Microsoft is "too late to the social party."
"We don't think there is a third slot left for Microsoft," Chowdhry said in a note to investors. "A company cannot get into leadership position by imitating the leaders, which in this case are Salesforce.com and Oracle."
Copyright 2012 AFP Global Edition