Internet entrepreneur on green media and technology.
3rdWhale iPhone app first to donate profits
The coolest green iPhone app just got cooler with an interface upgrade and built-in charitable donations.
Thu, Jun 25, 2009 at 06:56 PM
Despite the fact that Apple has the most sophisticated ecommerce platform in the world, the company unfortunately can't seem to figure out a way to let iPhone app creators donate part of their proceeds to a charitable cause.
But that's not stopping Boyd Cohen of 3rdWhale. This week, his uber-cool app for green living
just got a major upgrade, and it will be the first app to dedicate a portion of its earnings to environmental nonprofits chosen by users.
3rdWhale's goal is to "mobilize the green revolution" and the new $1.99 app offers an enhanced "browsing wheel" that lets you find a variety of green businesses by type and proximity -- walking, biking, driving distance -- as well as user ratings and green tips by Creative Citizen.
I spoke with Boyd yesterday, and he said he was surprised when he received a call from iTunes saying that they do not allow any statements in the app description indicating charitable contributions. 3rdWhale had to take down its statement, but they have pledged to give $.25 for every download to five environmental nonprofits.
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