Without fail, throwing around the phrases “iPod-esque” or “iPad-esque” or going for a more presumptuous “the iPod or iPad of [enter household product here]” is a surefire way to drum up some attention for a household product whether it’s a thermostat or a portable kitchen burner (bonus points if, like the Nest thermostat, the product was developed by a couple of Apple expats and has a click-wheel).


Now, with its “streamlined form and intuitive interface” (to quote Co.Design), comes another new household product just begging for an “i” comparison: The Blueair Sense air purifier. The creation of Stockholm-based air purifier manufacturer Blueair and top Swedish architecture/design firm Claesson Koivisto Rune, the Blueair Sense recently made quite a splash during its grand debut at the International Home and Housewares Show in Chicago (also the North American HQ of Blueair) where it was shortlisted for an Innovation Award.


Described as both a lean, mean improved indoor air quality machine and as a “fashion statement,” this sleek and compact device boasts a knob-less, scratchproof tempered glass control panel that, thanks to a built-in motion sensor, can be controlled with the wave of a hand (see video below for a demo). Nifty. The Blueair Sense is also available in “a hitherto unseen range of enticing colors,” according to a press release. For those who long waited for an air purifier available in pastel pink to hit the market, you needn’t wait any longer.


The Blueair Sense isn’t just about stylish good looks and futuristic controls. The device, like other Blueair models, boasts some serious air-cleaning capabilities: With its HepSilent Plus air filter, the Blueair Sense removes “99.97% of allergens, viruses and more from polluted air.” It’s also made from 100 percent recyclable glass and steel and apparently consumes less juice than a low-energy light bulb.


“Innovated with love in Sweden for a world where clean indoor air should be a human right, we’ve given the Blueair Sense a blockbusting, cool design that will make indoor air purifiers as natural a part of the home as a fridge or vacuum cleaner,” says Herman Pihlträd, president of Blueair. 


Love it. It's unclear when the Blueair Sense will be available stateside but I'll be keeping my eyes peeled. That ugly beast of a machine in the corner of my bedroom is just begging to be replaced. 



Via [Blueair] via [Co.Design]

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