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Karl Burkart

Honda's big Insight into green marketing

What's the best way to get green influencers talking about your eco-friendly car?

Tue, Aug 04 2009 at 8:52 AM EST

 
Let's face it commercials, even really kooky (and insanely expensive) ones like the new Prius commercial, get tired after a while. Marketing wisdom teaches us that the best way to get people really talking about your product is to put a couple of alpha influencers in one, and then videotape the whole thing.
 
This is the big insight that Honda had when developing the marketing campaign for the self-same car, the hybrid Inisght.
 
Since I'm a big fan of both Zaproot and Fallen Fruit (two of LA's coolest green institutions) I just had to post this video. It's pretty darn cute, and what I like most is that they don't talk AT ALL about the car.
 
Not sure how Honda feels about taking a backseat in this video, but I like it..
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Related Topics: Go Green, Hybrid Cars

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anonymous
Foeneresnof 01/12/2012 12:37 PM

urgently need an instant payday loan? visit http://fastcashloanssite.com

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anonymous
Jedblogk 08/12/2009 11:40 AM

I've just written a post about the new advergame for the Honda Insight. An interesting way to educate people on how to drive eco friendly !

http://jedblogk.blogspot.com/2009/08/conduite-ecologique-par-honda.html

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