Let's face it commercials, even really kooky (and insanely expensive) ones like the new Prius commercial, get tired after a while. Marketing wisdom teaches us that the best way to get people really talking about your product is to put a couple of alpha influencers in one, and then videotape the whole thing.
This is the big insight that Honda had when developing the marketing campaign for the self-same car, the hybrid Inisght.
Since I'm a big fan of both Zaproot and Fallen Fruit (two of LA's coolest green institutions) I just had to post this video. It's pretty darn cute, and what I like most is that they don't talk AT ALL about the car.
Not sure how Honda feels about taking a backseat in this video, but I like it..
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.