This is the big insight that Honda had when developing the marketing campaign for the self-same car, the hybrid Inisght.
Since I'm a big fan of both Zaproot and Fallen Fruit (two of LA's coolest green institutions) I just had to post this video. It's pretty darn cute, and what I like most is that they don't talk AT ALL about the car.
Not sure how Honda feels about taking a backseat in this video, but I like it..
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