Prius commercial paints a human landscape

Saatchi & Saatchi's new ad for Prius symbolically connects 'man, nature and machine.'

Fri, Jun 12 2009 at 3:22 AM

Related Topics:

Go Green, Hybrid Cars, Nature, Alternative Transportation, Natural Beauty

In honor of Toyota's third-generation Prius, the company wanted to go all-out in their new ad expressing a vision that connects "man, nature and machine."

Called "Harmony," the big idea was to make a colorful, Wizard of Oz-type tableau made completely from costumed people. Water, trees, clouds, mountains, butterflies -- each natural element required a cast of thousands in carefully orchestrated maneuvers.

The production company behind the film was New Zealand-based The Sweet Shop, famous for its lavish production quality. To answer your questions about how in the world they did it, a short "making of" video was released:

To learn more about the new 2010 Prius, read Jim's review on MNN.

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