There are a variety of things to consider when deciding on a new device, such as a smartphone or a tablet, and if you’re concerned with social and environmental factors as much as the latest technical bells and whistles, the choice can be even harder. In order to ease that burden, AT&T has refreshed and expanded its industry-leading eco-rating system.
Unveiled at the 2015 International Consumer Electronics Show (CES) in Las Vegas, AT&T’s Eco-Rating 2.0 provides consumers a simpler way to evaluate the environmental and social profile of the devices they are considering purchasing. As part of the expansion, the ratings now apply to tablets as well.
The updated eco-ratings now take social criteria associated with devices into account. The new criteria include attributes such as manufacturer usage of environmentally preferred materials, minimization of substances of concern, energy efficiency and responsible end-of-life treatment. Products from device and accessory manufacturers are evaluated against a total of 20 different measures and then assigned a 1–5 star rating based on the number of criteria met.
“Our new eco-rating system empowers consumers to make better informed purchasing decisions in consideration of sustainability factors with ease,” said Jeff Bradley, senior vice president, Device Marketing and Developer Services – AT&T Mobility. “AT&T’s revamped criteria, including social factors associated with device manufacturing, is designed to encourage device manufacturers to take their sustainability commitments to the next level.”
Devices rated under these new criteria are expected to enter the marketplace in the first half of 2015.
For more information about AT&T’s Eco-Rating 2.0 visit att.com/ecospace.