Jason Young, MindBlown Labs co-founder and CEO, didn’t grow up with a lot of money. After his family was evicted from their home one day after Christmas, Young decided then and there he would make sound financial choices.
And he wanted others to do the same thing. That’s why he and a partner founded MindBlown Labs. After utilizing AT&T's Aspire Accelerator, Young and his team are prepared to make their dreams come true.
“I am the first in my family to graduate from college and have seen first-hand how education has created opportunities for me, which my parents and grandparents could only dream about,” says Young. “I am passionate about financial education because I have seen how poor financial decision-making has impacted the lives of my family members and friends. When helping young adults with their personal finances, I realized that there was a huge need for a scalable financial capability tool.”
MindBlown Labs is an ed-tech social enterprise that creates highly engaging mobile games to empower teens and young adults with financial capability skills. Its first product is Thrive ‘n’ Shine (TnS), a fun, mobile and web-based, financial capability game, which students describe as a mash-up of popular online games. TnS focuses on a strategy/life simulation game that provides students with the freedom to make numerous financial and life decisions.
Players go to work to earn money that they strategically save and spend throughout the course of the game. By growing skilled at TnS, students develop financial and decision-making skills that have value in real-world scenarios, such as budgeting, saving, planning for the future, financing college, credit score management and debt management. TnS transforms teens’ phones and smart devices into an education platform, providing access to high-quality financial education to all youth, including those who lack a computer and/or Internet access.