Obama, Democrats prepare for campaign with iPad, iPhone apps
The free applications are intended to help supporters stay connected and get involved in the upcoming vote.
Thu, Jun 24, 2010 at 05:56 PM
OBAMA GOES APPLE: The apps will feature photos, videos, news, talking points and listings of local events. (Photo: Paul Sakuma/AP)
President Barack Obama's political arm, Organizing for America, and the Democratic Party launched iPhone and iPad applications on Thursday as they gear up for the November elections.
Josh Hendler, technology director for the Democratic National Committee, said the free applications for the Apple devices will "help supporters stay connected and get involved" in the upcoming vote.
The application from Organizing for America, the organization which morphed out of Obama's campaign machinery to push his agenda when he entered the White House, allows users to call their member of Congress directly.
Hendler said the iPhone and iPad applications also provide "access to the latest photos, videos, news and talking points" and listings of where local events are taking place.
"These features are a key part of our strategy to connect with voters, supporters, and volunteers around our Vote 2010 campaign, which focuses on turning out first-time 2008 voters in support of the president's allies in House, Senate, and governor?s races this fall," Hendler said.
The separate Democratic Party mobile application is the party's first and the iPad application is the first ever by a US political party, he said.
The White House launched its own free iPhone application in January.
Obama relied heavily on the Internet during his presidential campaign for organizing, fundraising and communicating and has created MySpace and Facebook pages and a Twitter feed since entering the White House.
Obama's "New Media" team has also launched a channel on YouTube and the White House is present on photo-sharing site Flickr.
Copyright 2010 AFP Global Edition