Internet entrepreneur on green media and technology.
A breakdown of the 'Average' American's environmental impact
If you've ever wondered how much the 'stuff' in your life impacts the environment, this is the chart for you.
Fri, Jun 05, 2009 at 04:23 PM
When I was at EVO, I was tasked with creating a comprehensive environmental impact model, one that went WAY beyond the regular carbon calculator drill and incorporated a wide array of impacts — land use, waste, water and toxics. Several months of number crunching later, the Total Environmental Impact
was born. It measures impacts based on CO2 as well as associated land & water use and pollution impacts.
For ease of reference, I’ve included the summary impacts chart for the “Average American.”
Autos and Food are tied for 1st place:
Home Energy Use and Home Materials are close behind:
And 4 smaller "lifestyle" categories together make up another 20% of the impact pie:
about the Total Environmental Impact model.
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