How many pairs of jeans does it take to fill a swimming pool?
Photo: Esther Williams Pools
- A single computer requires 5,400 gallons
- A single hamburger requires 625 gallons
- A single cup of coffee requires 30 gallons (480 cups of water!)
Much of this virtual water is sourced in poor countries where famine and water shortages are common. So Hoekstra hopes that with increased awareness about the huge quantities of water embodied in products which we so often take for granted, consumers will adjust their behavior and consume less.
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