Sustainability leaders talk green business in new webinar series presented by iMeet
MNN has teamed up with site sponsor PGi, a global leader in virtual meeting technology, to hold web conferences on green business practices and corporate sustainability over their online meeting software iMeet. Listen to key sustainability influencers talk about how the corporate world is working to lighten its environmental impact on Mother Nature Network's new green webinar series.
Corporate sustainability is one of the biggest drivers of positive environmental and social change worldwide, inspiring consumer loyalty and boosting revenue. About 95 percent of the 250 largest global companies now report on their sustainability activities, according to a 2011 KPMG report. The webinar series will focus on exciting trends and innovations that could make a significant impact on how the world does business.
The series is hosted by Lewis Perkins, a sustainability strategist who has created programs and awareness for environmental and social initiatives for numerous companies. Perkins currently serves as senior vice president at Cradle to Cradle Products Innovation Institute, a nonprofit organization that guides manufacturers and designers in making safe and healthy products.
Kicking off the green webinar series is "Corporate Sustainability 2.0," a discussion about the evolution of corporate sustainability, and how it may continue to change in the future. John Mulcahy of Georgia-Pacific and Sarah Hicks of MNN join Perkins to offer their viewpoints about how going green can bring value to companies and consumers.
Perkins notes that what makes products green is really a matter of smart design. "Are we designing products that can be reutilized instead of going to the landfill?"
According to Mulcahy, one of the biggest sustainability questions at Georgia-Pacific is how more products can be recycled, a major concern for many eco-conscious customers.
"Where I think it's going in the organizations that seem to be more advanced in the area of sustainability, is movement to an understanding of what creates real value for them and for their customers and it's a better recognition of the trade-offs between different sustainability options,” Mulcahy said.
PGi's iMeet integrates best-in-class video and web conferencing with top-quality audio and reliability, for virtual meetings that are professional and easy to manage. Requiring no special hardware or software, iMeet is available on PC, MAC, iPhone, iPod touch, iPad and Android tablet. iMeet makes it easy to bring together meeting participants in far-flung locales, reducing travel for lower expenses and a smaller carbon footprint.
Learn more at iMeet.com.
Lewis: All right. Well, this is Lewis Perkins here today, and I am the Senior Vice President at the Cradle to Cradle Product Innovation Institute. I'm joined with John Mulcahy from Georgia-Pacific and Sarah Hicks from Mother Nature Network.
What we're going to do today is talk a little bit about sustainability and particularly how it applies to corporations. In your role, have you seen kind of an evolution on how we're talking about corporate sustainability? Has the dialog shifted at all?
Sarah: I think the biggest change is that businesses in general, be them big, small, it's no longer should we be having a sustainability conversation, but how deep do we go? Everyone has a different tact on it. It's just a matter of what's our specific message going to be, but everyone is doing something green, and I don't think that was the case before.
John: Where I think it's going and the organizations that seem to be more advanced in the area of sustainability is that movement to an understanding of what creates real value for them and their customers. It's a better recognition of the tradeoffs between different sustainability options.
Lewis: What are you seeing in your work as some of the major drivers of sustainability coming from the customers?
Sarah: They're looking for convenience. They're busy, but they are also looking to save money. I always think about products that seem in theory, like wow, that's really green. Sometimes those don't always succeed, and I think it's because it has to have all these different points that we're talking about.
Lewis: Oftentimes, if we step back and look the perceptions that we have about some of these things that we think are green or not green, good for the environment or not, it's really a matter of smart design. Are we designing products that don't necessarily go to landfill, but that can be re-utilized? I imagine in your world, John, that the conversation around can this be recycled or can this be composted comes up quite a bit. Is that true?
John: Oh yeah. It absolutely is. A lot of times what you design in the value and what customers perceive to be the value can be somewhat different, and that's good.
Lewis: Well great. Well, John Mulcahy from Georgia-Pacific and Sarah Hicks with Mother Nature Network, thank you for being on this conversation.
John: It's been my pleasure.
Sarah: Thanks for having me.