Disgust makes dirt more visible
The more sensitive to disgust, the more likely people are to pick out different shades of white and gray.
Mon, Dec 10 2012 at 9:45 AM
The feeling of disgust isn't particularly enjoyable, but new research suggests the "ewww" has its role: People who are disgusted are better at detecting impurities.
In other words, disgust makes it easier to see dirt and other nastiness that might make us sick, researchers reported online Nov. 5 in the journal Psychological Science.
The findings aren't the first example of emotions influencing perceptions. Spiders, for example, look bigger to people who fear them, according to research published in February in the Journal of Anxiety Disorders. Similarly people who are afraid of heights think drops look bigger than they are.
University of Virginia researchers were interested in finding out whether disgust skews our perceptions, too. Disgust motivates cleanliness, they reasoned, and cleanliness is symbolized across many cultures as whiteness — think of a bathroom cleaner commercial that emphasizes shots of gleaming white porcelain to sell its product.
In that case, the researchers hypothesized, feeling disgust might make people more sensitive to impurities in the color white, which would indicate dinginess or dirt. They conducted a series of three experiments to test the idea.
In the first, 122 undergraduate students were shown four gray rectangles on a computer screen, one slightly darker or lighter than the others. They were asked to pick the one that was a different shade.
After the fact, the students filled out questionnaires about their personal sensitivity to disgust, answering, for example, how grossed-out they'd be at seeing something like maggots in a garbage can. [7 Thoughts That Are Bad For You]
A second study, this one with 51 undergraduate participants, mimicked the first, but asked students to detect a faint numeral on either a white or gray background.
In both studies, the researchers found the more disgust-sensitive the student, the more likely they were to detect differences in shade on the white and lighter gray side of the spectrum. They did not, however, get any better at detecting differences in dark grays, suggesting their perceptual shift was focused on the brightness of whites only.
In the final experiment, the researchers asked 44 different undergrads to complete a similar task detecting a faint numeral against a black or white background. This time, though, the students saw either gross images (such as roaches or garbage) or scary images (such as guns or angry faces) before the task. Previous studies have found that scientists can subtly influence people's behavior with these so-called "primes."
That turned out to be the case with disgust, too. People who were generally sensitive to disgust became better at distinguishing whites and light grays after seeing gross images. People not sensitive to disgust showed no change, perhaps because they simply weren't grossed out enough by the images.
The results held for sexual disgust (an aversion to hearing strangers having sex, for example) and pathogen-based disgust (a strong desire to avoid potential communicable disease), but not for moral disgust such as a negative reaction to forging a signature.
People who are sensitive to disgust may be more in-tune with the differences between a bright white and a dingy white because they're motivated by their concerns with cleanliness to pay attention to those shades, the researchers wrote. Or they may have sharper perceptions in the first place, which lead them to notice dirt where others overlook it, contributing to their disgust. The anterior insula, a small nugget of nervous tissue buried deep in the brain, may be the region that influences these perceptions, the researchers suggest.
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