Did you see the crazy Cadillac ELR ad during the Academy Awards? The one with the arrogant-looking hedge fund-type (actually actor Neal McDonough) asking, “Why do we work so hard? For what? For this (gesturing at swimming pool)? For stuff?”
You wanted to kill the arrogant a-hole by the end of it, right? Cadillac said the ad is “brand provocation,” and it certainly is, but I can’t imagine it selling many plug-in hybrids. Don’t those kind of guys buy Ferraris and own-the-road Cadillac Escalades? That ad did get me thinking, though. Why do companies make such bizarre commercials sometimes? Let’s take a little tour. By the way, I left out several ads in which crazed used-car pitchmen use foul language and proclaim themselves addicted to all manner of perversions. Are they real ads? No idea.
But first, that Cadillac ad:
Now if you were a California Kia dealer, would you hire well-known over-the-top actor Gary Busey to be in your ads? A limo driver once gave me an earful about driving Mr. Gary, but here he is, selling Kias:
And is David Lynch the best choice for selling boatloads of Nissans? Where are the midgets? In this ad for the Micra, the company got what it paid for:
The French may have responded to this Citroen ad, but babies riding horses might not work for Americans:
And the Dutch are an amusing lot. I'm not sure what this ad is promoting, but it's funny:
From Korea, here’s an ad that will make you want to run out and buy a Daewoo. Right now:
And finally, from the good 'ol U.S.A., a take on the 2012 Honda Odyssey minivan intended, well, to make it cool or something. But isn't Ozzie Osbourne a little, dunno, old-school?
Related on MNN:
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.