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Fixing diesel's bad reputation with 50-mpg clean cars
In the '70s and '80s, diesels were noisy, smelly, polluting and slow. Well, guess what? They're not anymore. Clean diesel is a real alternative, with 650-mile range being one big benefit.
Fri, Feb 08 2013 at 1:20 PM
 5

Related Topics:

Alternative Energy, Biodiesel, Clean Air, Fuel Efficiency & Mileage

The 2014 Chevy Cruze TD (for turbo diesel), just debuted at the Chicago Auto Show, will be on the market this summer. (Photo: GM)

Americans have some bad diesel memories, but is it time to get past that and embrace a technology that offers both stellar fuel economy (up to 50 mpg) and incredible range (650 miles) with relatively clean emissions as a bonus?
 
In the 1970s and '80s, when they were touted as a response to the energy crisis (and tougher fuel economy standards), they were noisy, smelly, polluting — and slow. We can forgive just about anything, but a car that makes a lot of noise and can’t get out of its own way, that’s beyond the pale.
 
General Motors dipped a toe in the diesel waters in the 1978 model year, with an engine option on Oldsmobiles. If you wanted your Cutlass with a diesel, it cost $850 (the 88) or $740 (the 98). Rather than actually engineer a ground-up diesel, GM’s bean counters chose to save money by using many parts from the company’s tried-and-true 350 cubic-inch Rocket V-8. This eventually proved disastrous, though the 30 mpg on the highway was enough to entice 33,841 Olds buyers in 1978. By 1980, when diesels were available company-wide, 126,885 found homes.
 
Boy, were they dogs. A 1980 Chevy Caprice wagon with a diesel took more than 19 seconds to reach 60 mph, compared to its gasoline-powered compatriot’s 13.9. And those engineering shortcuts came back to bite ‘em. Diesels use higher compression ratios, which should mean more and stronger head bolts, but GM stuck with the set-up from the Rocket gas engine. As Popular Mechanics reports, “The insufficient head bolts stretched or broke and led to head gasket problems.” What’s more water got into the injection pumps, fuel lines and injectors, wreaking more havoc.
 
The Auto Savant says these diesels were among “the cars that killed GM.” James Bell, GM’s head of consumer affairs, calls it a “sad, bad story.” It’s why GM didn’t build a diesel car for more than 30 years. But now the company is entering the fray again with the 2014 Chevrolet Cruze 2.0 TD turbo diesel. I’m reasonably sure that the new car, available this summer, has strong head bolts. The engine, which produces a modest 148 horsepower, was developed with Italian and German engineering teams (the folks who know diesels) and reduces nitrogen and carcinogenic particulate matter by at least 90 percent from bad old GM diesels.
 
“The poor quality diesels in the 1980s caused a lot of problems,” Bell admits. “There were legitimate concerns, but now we have a new opportunity—the Cruze diesel is fast, quiet, and doesn’t put out any more smoke or pollutants than its gasoline equivalent. It’s a new diesel day!” Here's the car on video, with possibly unfamiliar fueling footage:
 
 
The diesel Cruze, already available ‘round the world in strong-selling Opel or Vauxhall versions (it’s 40 percent of Cruze sales in Europe), will sell for $25,695, with an EPA rating around 42 mpg on the highway. With a six-speed automatic, some testers have seen 50 mpg, and when you multiply that by the 13 gallon tank you get 650 miles of range. If driving past gas stations is your thing, this is the car. One caveat, though, known to truckers nationwide: Diesel fuel is more expensive than gasoline. This week, the national average for gasoline is $3.60, but diesel is $4.02.
 
Diesels are 50 percent of the cars on the road in Europe, where there are large subsides for it. The high rate of diesel take-up is one reason electric cars have been slow to win acceptance in Europe—they’re already driving clean cars. GM itself sells 500,000 diesels a year, just not here. Mercedes, Audi and BMW, as well as the French and Italian automakers, all produce very credible small diesels, a small fraction of which are available in the U.S.
 
Mercedes, which has been producing diesels since 1936, claims that its new U.S.-market BlueTEC diesels reduce greenhouse gas emissions by 30 percent compared to gas versions. American ultra-low-sulfur diesel fuel, the only kind available since 2010, is among the cleanest in the world. Below is the S300 BlueTEC hybrid.
 
 
GM is being cautious with diesel passenger cars. Bell said it will initially produce only about 10,000 to 12,000 per year. That’s probably wise, since diesels are only about three percent of U.S. auto sales today. But Baum and Associates expect that to grow to six or 6.5 percent of the market by 2015, and J.D. Power envisions a 7.4 percent share by 2017.
 
If was buying a new car today, I’d consider a diesel. I don’t think I’d buy a ’78 Cutlass, though, even if it was a great deal.
 
Related post on MNN: Converting a car to run on vegetable oil

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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pEBDpH6NAg's picture
Mr T Feb 22 2013 at 5:04 PM
I am all for diesel back in the U.S. I am also a huge GM fan, and only own GMs (2011 volt, and 2010 equinox), my immediate family, also only owns GMs as well (silverado, and sierras, as well as a few Cadillacs). Again, huge GM fan, but I have a few questions: 1 Why on earth did it take so long to bring a reasonable diesel engine back to GM? 2 Is there going to be diesel options in other GM lines, such as the Malibu, Camaro (yes, I said it), the new Impala coming out soon, and the Traverse and Equinox? 3.
.... More
Is diesel worth it? Its 3.99 a gallon for diesel in my town, and 3.59 for regular gas, so a .40c upcharge per gallon, plus the cost of the diesel option when purchasing 4. Is this a Chevrolet Cruze diesel commercial, or a BP commercial? I think it was poor taste to use BP in their commercial. Here in Texas, our border state Louisianna is still recovering from the disater BP had a few years back, and despite the cute commercials, there is still far more that needs to be done. BP is a sorry company! 5. Will there be any real government rebates to offset the cost of this lower emission vehicle, such as hybrid vehicles? 6. 50mpg sounds great, and I have personally owned 17 GM products in the past 20 years, and not ONE (even my current) have ever gotten what GM/or EPA advertises, not ONE!
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anonymous
jjesien12 Feb 22 2013 at 4:24 PM

I don't have anything against the diesel idea, but it doesn't provide much if any advantage over a standard gas car? You typically pay more up front for the diesel engine, and the price of the fuel is nearly .60 cents per gallon more. The diesel Cruze claims to get 42 mpg, while most gasoline powered Honda's get 38. What would compel you to purchase the Cruze?

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anonymous
nomofordGMchryslr Feb 22 2013 at 4:30 PM

I would favor the Honda for quality, reliability, safety and longevity. Way long after the Cruze goes to the junkyard, that Honda will still be going. I.E in the long run it's way cheaper than the Cruze.

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anonymous
nomofordGMchryslr Feb 22 2013 at 4:23 PM

Well looks like GM swallowed its pride and asked the Germans and Italians for help, but they still build crappy cars.

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anonymous
2ndGreenRevolut... Feb 15 2013 at 3:21 PM

I think diesel has turned the corner in the U.S. Yes, high-end European models have been around for a while, but offerings have been sparse. I think a lot of the comeback is due to the soot-scrubbing innovations that came about due to the stringent particulate requirements in the U.S.

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