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Jim Motavalli

Growing the Nissan Leaf: Inside America's largest car factory

The Nissan Leaf will be produced in Tennessee, in what's been described as America's largest auto plant under one roof. Take a tour with me on the electric tram.

Fri, May 28 2010 at 3:07 PM EST
 5

WHAAP, WHAAP: Electric screwdrivers bolt Nissans together in Smyrna. (Credit: Jim Motavalli)
 
NASHVILLE -- Have you ever been inside a car plant? No? Well, it’s a lot of fun, even though they make you wear eye protection and, frequently, a hard hat. On Wednesday, I toured the giant Nissan plant in Smyrna, Tennessee, where they bolt together Pathfinders, Altimas and Xterras.
 
I was there to attend the groundbreaking of the $1 billion, 1.2 million square-foot lithium-ion battery plant that Nissan is building to supply the ultra-cool electric Leaf (due at the end of the year). The Leaf is $32,000, but there’s a $7,500 federal tax credit and if you’re lucky enough to live in California you can get one for $20,000. Some 13,000 of our fellow citizens have signed up on the Internet and paid $99 to reserve Leafs.
 
The ceremony was OK, but we’ve all heard politicians talk about how much they’re doing for their state and for the United States of America. The factory tour was really interesting, because this is the largest auto plant under one roof in the U.S., capable of producing half a million cars annually, 2,100 a day and one every 27 seconds. The plant covers a mind-boggling 5.2 million square feet, and its cafeteria serves 4,500 lunches a day. Do my notes say something about 2,000 hamburgers and 1,100 soft drinks?
 
We drove through in an electric tram, with the main obstacle being multiple fork lifts (soon to switch to fuel-cell power; this is a very green plant). We motored past displays of “Job 1” for a number of vehicles, including the ’93 Altima and the ’03 Pathfinder. And then we came to the station where they install the gas tank. First, take a look at the video:
 
 
I might find it hard to do that every day, but my point is elsewhere. The Leaf will be built on existing production lines at Smyrna. Battery packs will go into the Leafs the same way gas tanks do -- they’ll swing into place and be bolted in with a few quick jabs of the electric wrench.
 
Here, Carlos Tavares, Nissan’s chief for the Americas, explains how it’s all going to work:
 
 
Manufacturing executive Mark Swenson told me the battery factory will open in the early fall of 2012, following a year of construction, equipment installation and trials. The Smyrna factory will be producing Leafs around then, too. “We’re going to make the battery plant as environmentally friendly as we can,” he said. “We’re looking at solar panels to offset energy use.”
 
Until Smyrna is up and running, Nissan Leafs will be supplied from Japan. I can’t wait to get my hands on one. The car driven onto the tarmac by Nissan CEO Carlos Ghosn was a barely functional prototype.  I can say it has pretty good rear-seat legroom, however, and a neat GPS/user interface.
 
You want a prediction? I think the Nissan Leaf will be at least modestly successful, justifying the company (and Ghosn's) enormous investment as a first-responder in the green car wars. History will record the Leaf as the first mainstream battery car, and if I'm right about cars plugging in, that could make it as significant as the Model T.
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Related Topics: Battery Technology, Electric Vehicles, Nissan Leaf

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anonymous
jenniferwilsonus 08/08/2011 19:25 PM

The current-generation Lexus GS hasn’t caught sold as well as Lexus had hoped. While other models in the company’s stable….

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anonymous
Enter your name 08/01/2011 19:43 PM

My customers were forever asking me the country of origin for their materials. ... I don't care if you sell hamburgers or cars, a customer is always impressed by a salesperson that cares enough to know everything they can about ....

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anonymous
abercrombie 05/30/2010 23:15 PM

Re-branding, the abercrombie clothing process is long. In abercrombie fitch particular, to change the consumer's brand image has become even more arduous task.

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estaples
estaples 05/28/2010 20:01 PM

Is the Nissan Leaf in the same market as the Chevy Volt? Will the two benefit from one another, or prove that one trumps the other in the battle for hybrids?

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estaples
estaples 05/28/2010 20:01 PM

Is the Nissan Leaf in the same market as the Chevy Volt? Will the two benefit from one another, or prove that one trumps the other in the battle for hybrids?

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