While audience members will see Ryan Reynolds donning green tights for this summer's superhero flick, "Green Lantern," they'll also catch him promoting the color through a new partnership with Nissan.
The 34-year-old has signed up to support the carmaker's 100 percent electric — and "2011 World Car of the Year" — Nissan LEAF.
“I believe it's possible to take great leaps forward without sacrificing a way of life. For me electric vehicles, like the Nissan Leaf, are not only representative of taking back the power, but also a significant statement about conscious ways of living,” said Reynolds in a release.
Nissan has also partnered with the actor on its Innovation for Endurance fitness campaign, designed to encourage fans to get in shape using the latest innovations in training, equipment and coaching.
Other notables featured in the program include Ryan Hall, Olympian and fastest American marathoner; Tara Stiles, author of "Slim Calm Sexy" and founder of Strala Yoga; Levi Leipheimer, elite cyclist and three-time Tour of California champion; and Chris Carmichael, founder and CEO of Carmichael Training Systems, Inc. and coach to Lance Armstrong.
“We’re ecstatic to have Ryan Reynolds join us as the newest face in the Innovation for Endurance program,” said Brian Carolin, senior vice president, sales and marketing, Nissan North America Inc. “He believes in the Nissan LEAF and knows the important impact it will have on the environment and as an active individual, Innovation for Endurance made sense as a program that supports initiatives Ryan already participates in.”
Reynolds' participation in green-related efforts is not new. Besides narrating an upcoming whale documentary, he was also featured in a number of Natural Resources Defense Council PSAs denouncing the Gulf oil spill and supporting a campaign to protect the habitat of the Canadian grizzly.
You can see him next in the "Green Lantern" opening in theaters everywhere on June 17.