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The Future is Bright: A first look at a new plug-in hybrid
The Bright team is putting together a plug-in hybrid from scratch. Working on a shoestring, they plan to unveil a working prototype in May.
Fri, Mar 06 2009 at 10:44 AM
 5

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Hybrid Cars

A peek at the Bright. (Credit: Bright Automotive)

 Bright Automotive is “showing a bit of leg” with its new plug-in hybrid vehicle, which should be available in model year 2013. This picture, teaser though it may be, is a world exclusive.

 
The company, based in Indiana, is a spinoff of the highly regarded Rocky Mountain Institute (RMI). Its partners (not necessarily investors) include Google.org, Alcoa, Johnson Controls, RMI and the Turner Foundation. CEO John Waters, who cut his teeth at General Motors’ Delco Remy division (which later became Delphi,) spent two years at RMI, and the Bright project incubated there. In fact, he helped develop the battery pack for GM’s EV-1 electric car.
 
“We built up tremendous leadership in alternative technology vehicles, but it was not valued at the time by GM or Delphi,” Waters says. Unlike GM, which is heavily constrained by tradition and the need to build new cars on existing platforms, Bright started with a clean sheet of paper and in just a year has a driving prototype that it will show off at the Electric Vehicles Symposium in Norway in mid-May.
 
Waters won’t say much about the car, but it is projected to have 30 miles of all-electric range, and the ability to travel 400 miles. Under the hood will be a 1.6-liter four-cylinder engine and, most likely, lithium-ion batteries (nickel-metal-hydride are a possibility).
 

If all goes well and the company is fully funded (a big if), it will produce 30,000 cars in its first year, ramping up to a capacity of 50,000. The factory location is yet undecided, but it could be in Indiana, where many of the EV-1’s innovations were developed.

 

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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Comments: 5
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anonymous
Indu Feb 27 2010 at 11:16 AM

This is a wonderful opinion. I like the cars. The things given are unanimous and needs to be appreciated by everyone.
==================
Indu
Diesel Cars

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anonymous
Brian H Jul 15 2009 at 6:19 AM

The only reason for hybrids to exist is battery range and recharge limitations. Those are quickly going by the board. The Tesla Model S will have a 300 mile max range (deluxe battery pack), a 45-minute 80% fast-charge option, and swappable batteries (40 seconds in one provider's version).

Also check out the ultra-successful trials of fully electric yard trucks with 60-mile range at LA Port. Cost about 15% as much per mile, clean, safe, quick -- the drivers and managers both love them.

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anonymous
Ryan N. Apr 03 2009 at 2:08 AM
It so nice to know that there are lots of companies producing ecofriendly vehicles, which, will help lessening pollution in the environment. Their aim is to unveil a hybrid car that will get up to 100 miles to the gallon. The new "Car czar," Edward Montgomery will undoubtedly be a fan, as he is set to take an oversight role of the automotive industry since they got so much of our money. You shouldn't think about a personal loan for one yet –they don't plan to have it ready to ship until 2012.
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However, once it unveils, and if it has a reasonable price, it may be good to look into Bright automotive.
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anonymous
Guest Mar 30 2009 at 4:04 PM
I can still see Ford emerging from this fiscal mess with their hybrid line of cars. They see that car buyers will be looking for greener cars and have a line of hybrids to fill that need. I don't see electric cars as more a more green alternative to hybrids unless you are charging it with your own solar panels. If you don't have your own solar panels then you are still using greenhouse gas producing power plants to recharge. Not any real green energy or savings as you spin your electric meter
.... More
and shell out "extra green" for the all electric vehicle. I hope that if electric car makers spring up that they include a cheaper solar solution for the "plug in period" to consumers to purchase with the vehicle,making it a truly green solution.
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anonymous
Guest Mar 07 2009 at 11:53 AM
“We built up tremendous leadership in alternative technology vehicles, but it was not valued at the time by GM or Delphi,”: This is why the North American auto industry is going the way of the dinosaurs. Just like them, they are being replaced by smaller, more flexible players. According to Mark C. Henderson, hybrids are just the beginning and may not have a much brighter future. He sees the industry moving towards more conservational and environmental vehicles. That would mean single passenger
.... More
electrical vehicles (SPVs) powered by either hydrogen cells or batteries. See Waves of the Future). Urban transportation of the future would be much quieter and pollution free. Tags: hybrids and electrical cars, urban transportation solutions
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