According to Ed La Rocque, national small car manager for Toyota, more than 90 percent of current Prius owners say they’d buy another one. Sales of the current Prius have been slumping along with the rest of the hybrids on the market, but an all-new model brings out the curious and invariably results in a sales spike.
The 2010 Prius bears a strong family resemblance to its hugely successful predecessor, but it’s strikingly different under the skin. Consumers kicking the tires might not notice that the roofline has been moved back four inches for better aerodynamic flow, but it registers in terms of better fuel economy—the car gets 51 mpg in the city and 48 on the highway, or 50 combined. The Prius is also a Super Ultra-Low Emissions Vehicle (SULEV), which means that it’s one of the cleanest cars on the road.
In this video, Toyota spokesman Chris Risdon takes a walk around the Prius and talks about what’s new on the car, which starts production in April.