Most airlines have color schemes that are almost instantly recognizable. You can spot a silver American Airlines plane even if it's flying several thousand feet above your head. Same goes for the distinct tail of a Delta aircraft or the bright red belly of a Southwest plane.
But sometimes airlines get creative, either to make the brand stand out or to draw attention to a new partnership, like Air New Zealand celebrating characters from "The Hobbit" and "Lord of the Rings" films on its planes. (That's the dragon Smaug at right.) The result? Eye-catching airborne artwork. Of course, these colorful planes fly just like a regular aircraft (and they usually look exactly the same on the inside too), but they're much more likely to get people's attention.
Here are 10 examples of commercial airliners with creative flair.