Italian craftsman and business owner Vinicio Magni watched a show about Leonardo da Vinci and and was struck by the artist's use of wood in his work. The wheel hubs on his bike are four-pronged; his frame is a broad, sweeping dewdrop shape. After he made his first bike in 1995, Magni parked it at the seafront in Viareggio, a fashionable town in Tuscany, and watched as a crowd of interested people quickly gathered around. He knew he was on to something. He's been making bikes ever since.