Bringing thinkers and leaders together from around the world to discuss big ideas with even bigger impacts, the Aspen Ideas Festival is all about innovation. Mercedes-Benz shares in that spirit, and celebrates its trailblazing tradition by taking an active part in conversations about the biggest issues facing the environment and people across the globe.

In this video, Steve Cannon, President and CEO of Mercedes-Benz USA, explains how the automaker is participating in the forward-thinking solutions fostered by the Aspen Ideas Festival. Always seeking new ways to minimize the impact of its vehicles, Mercedes-Benz demonstrated its commitment to the environment with its new B-Class F-CELL vehicle.

Used to shuttle guests back and forth to the festival, the F-CELL compresses hydrogen into electricity to deliver a range of up to 240 miles, emitting nothing but water vapor. The F-CELL is a strong example of the longstanding Mercedes-Benz commitment to lessening its impact on the environment and driving a cleaner tomorrow.

Held annually in Aspen, Colo., with the stunning scenery of the Rocky Mountains as a setting, the Aspen Ideas Festival is presented by the Aspen Institute and The Atlantic magazine. The festival is dedicated to dialogue and exchange about important issues like the economy, world policy and corporate responsibility. Learn more at