Enhancing safety and connectivity, Mercedes-Benz has launched a new cloud-based digital platform that puts vehicle health diagnostics, speed alerts, personal assistance and even social networking at drivers' fingertips. Mercedes-Benz mbrace2 debuted at the 2012 Consumer Electronics Show, the world's largest consumer technology trade show held annually in Las Vegas, Nevada.
Mercedes-Benz has positioned itself as a leader in vehicular connectivity — today, tomorrow, and beyond. In this video, innovators at Mercedes-Benz give a glimpse of the company's new top-of-the-line digital services including mbrace2, which will be standard on most 2013 Mercedes-Benz passenger vehicles. Two exciting concepts for the future of digital driving were also shown.
Powered by Hughes Telematics, mbrace2 works both inside and outside the vehicle, offering internet and remote access capabilities. Using cloud networks and 3G connectivity, mbrace2 is an internet-based platform that provides more than 60 features in categories like safety and security, navigation destination planning, and convenience. Easily accessed from within the vehicle, mbrace2 can even connect users to social media services like Facebook, and allows open browsing of the web.
Mercedes-Benz drivers will also have access to the mbrace Mobile Application, compatible with both iPhone and Android smart phones, so that drivers can set features like remote horns and lights and a curfew minder from outside the vehicle. Because the software is updated over-the-air, new services and technology can be brought into the vehicle overnight, eliminating the need to replace outdated equipment.
“The connected services included in mbrace2 will enhance both the driving experience and the ownership experience for Mercedes-Benz customers,” says Steve Cannon, president and CEO of Mercedes-Benz USA. “Traditionally, in-vehicle technology is finalized more than a year before a vehicle comes to market and is difficult to upgrade. The mbrace2 system begins to solve the vehicle electronics lifecycle conundrum in a unique way, creating a truly networked vehicle that is always online, always upgradeable.”
In addition to mbrace2, Mercedes-Benz is looking forward to two additional digital driving innovations: the DriveStyle iPhone App, and DICE, a Dynamic Intuitive Control Experience. These concepts illustrate how the digital world may expand further into vehicles in the future. The DriveStyle iPhone App concept works with a built-in digital screen which is controllable using a rotary knob, enabling consumers to continue their digital lifestyle inside the car. DICE explores just how digital the car of the future can be, using a gesture-controlled projection screen to virtually connect drivers with their surroundings.
Learn more about the mbrace2 technology at MBUSA.com >